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Newsletter

CEO Bradford Brown Dies in Helicopter Crash

Posted Thu, Mar 20th, 2025
Exceptional Risk Advisors Lloyds of London Coverholder
CEO and Founder of ALT Technology Killed in Helicopter Crash

Accidental Death Insurance

Bradford Brown, the 59-year-old CEO and founder of ATL Technology, was killed last month when his helicopter crashed into a frozen reservoir in Idaho. A Utah resident, Brown was also a board member of BioUtah. According to BioUtah’s website, he was a private pilot with more than 4,200 flight hours in helicopters and airplanes. ATL Technology is a global engineering and manufacturing firm specializing in medical device solutions. With a reported revenue of over $30 million, the company has a presence in the U.S., UK, Costa Rica, China, and Taiwan, serving some of the world's leading medical device manufacturers.

Read the full story here.

How can you protect your clients? See below for the insurance solution.


Insurance Solution
Accidental Death & Dismemberment

For life insurance advisors, proactive planning is essential. While traditional life insurance offers broad accident and sickness coverage, securing sufficient protection can be challenging - especially for clients who engage in high-risk activities like mountain climbing, race-car driving, or aviation.

The tragic death of Bradford Brown, CEO and founder of ATL Technology, underscores the unpredictability of life. Brown, an experienced pilot with over 4,200 flight hours, was killed when his helicopter crashed into a frozen reservoir in Idaho. His passing highlights the importance of ensuring high-net-worth and soon-to-be high-net-worth clients have adequate protection beyond traditional policies.

Accidental Death & Dismemberment (AD&D) insurance, available through the Excess Lines Market, provides an essential safeguard. It can serve as an alternative, supplement, or short-term solution when traditional life insurance falls short. With coverage exceeding $100 million per person, 24-hour worldwide protection, and flexible terms ranging from one day to three years, AD&D coverage is a vital tool in a comprehensive financial plan.

Learn More About Accidental Death & Dismemberment Here

Contact us to discuss how we can help protect your exceptional clientele.


Featured Case Study
Contractual Performance Indemnity
Director

Country Music DuoSince we’re in the heart of entertainment award season, it's the perfect time to highlight the critical decisions happening behind the scenes. Imagine the risk if a top Hollywood filmmaker, one who defines a multi-billion-dollar franchise, were suddenly unable to complete their latest blockbuster.

That’s exactly the challenge one major studio faced. With only weeks left in production, the financial exposure was massive. They needed a solution and fast.

Click here to read the full case study

Please feel welcome to share this newsletter & case study with colleagues and your centers of influence.

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Exceptional Risk Advisors, LLC is a licensed insurance producer - CA Licensee Number 0F60601. All products are offered pursuant to the excess and surplus lines laws of each individual state and must be placed through a properly licensed excess or surplus lines broker. These products are not available to the general public, and this website is intended for licensed insurance broker use only. Nothing in this communication constitutes an offer, inducement or contract of insurance. Financial strength and size ratings can change and should be reevaluated before coverage is bound and periodically thereafter. Not all products are available in all U.S. jurisdictions.

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